Privacy Policy

Metrics ("Metrics", "we", "our", "us") provides a cloud-based analytics dashboard that integrates with Google Analytics 4 (GA4) API and Google BigQuery to generate aggregated performance metrics for mobile game studios.

This Privacy Policy explains how we collect, process, and protect information when you use our Service.

By using the Service, you agree to this Privacy Policy.

1. Role of Metrics (Data Controller & Processor)

  • • For account and billing information, Metrics acts as a Data Controller.
  • • For analytics data retrieved from GA4 and BigQuery, Metrics acts as a Data Processor on behalf of the user (the Data Controller).

You are solely responsible for ensuring that you have the legal right to collect and process any data made available to Metrics through GA4 or BigQuery.

2. Information We Collect

A. Account Information

  • • Name
  • • Email address
  • • Company or studio name (optional)
  • • Billing details (if applicable)

B. Connected Analytics Data

When you connect GA4 and BigQuery, we process:

  • • Aggregated event data
  • • Revenue metrics
  • • Campaign source information
  • • Performance statistics

We do NOT intentionally collect:

  • • Player names
  • • Player email addresses
  • • Phone numbers
  • • Government identifiers
  • • Sensitive personal data

Metrics is designed to process aggregated analytics data only.

3. Legal Basis for Processing (GDPR)

Where applicable under GDPR, we process data based on:

  • • Contractual necessity (to provide the Service)
  • • Legitimate interests (platform improvement and security)
  • • Legal obligations (where required)

4. How We Use Information

We use collected information to:

  • • Generate dashboards and KPIs
  • • Calculate retention, ARPU, LTV, revenue, and performance metrics
  • • Provide customer support
  • • Maintain and improve system functionality
  • • Ensure platform security

We do not sell, rent, or trade personal data.

5. Data Security

  • • OAuth authentication is used for GA4 access
  • • Data transmission is encrypted (HTTPS/TLS)
  • • Access controls restrict internal access
  • • We apply industry-standard technical safeguards

However, no system can guarantee absolute security.

6. Data Retention

  • • Account data is retained while your account is active.
  • • You may request deletion at any time.

Upon account deletion: access tokens are revoked and stored data is deleted within a reasonable timeframe.

7. International Data Transfers

Your information may be processed in countries outside your jurisdiction. By using the Service, you consent to such transfers where legally permitted.

8. Your Rights

Depending on your jurisdiction, you may have rights to:

  • • Access your personal data
  • • Correct inaccurate information
  • • Request deletion
  • • Restrict processing
  • • Object to processing

To exercise these rights, contact us via our support channel.

9. Third-Party Services

Metrics integrates with:

  • • Google Analytics 4
  • • Google BigQuery
  • • Payment processors (e.g., Stripe)

We are not responsible for the privacy practices of third-party providers.

10. Changes to This Policy

We may update this Privacy Policy periodically. Continued use of the Service constitutes acceptance of updates.